Media Planning & Buying.

When we started Round Table we identified the need for media planning to be closely linked to the creative process. But we also identified the need for increased power in media buying & research. This would help ensure that we provided maximum buying power for our clients, in terms of leverage and negotiation power as well as the knowledge that comes from a constant presence in the marketplace. And, a larger media buying organization can provide the research and systems to help us make more informed decisions.

Our concern was that small and mid-sized advertisers often get "lost" in these large organizations. So, we designed a unique system. We provide "hands on" senior level media planning, closely linked with creative through Round Table. And we partner with ZenithOptimedia for broadcast buying and research.

ZenithOptimedia is part of a world wide network of media management companies. It is one of the top 5 buying agencies in Canada, providing experience and clout in the marketplace, and is internationally respected as a leader in proprietary media research. They have a very strong track record of solid buying skills, creativity and flawless executions. As our partner they provide our clients with broadcast buying, accounting, and access to all syndicated and proprietary research.

This system is unique as it is based on a 20 year relationship with the ZenithOptimedia group, giving us extraordinary involvement in the process. As well, we have total access to all systems/resources, including syndicated services such as PMB, NadBank, BBM, etc., and proprietary ZenithOptimedia tools, such as Advertising Awareness and Television Persistence.

This provides our clients with the best of all worlds: