Alliance Atlantis - Showcase Television
Showcase at 10 - Unmissable
2007 North America PROMAX Silver - Branding/Image Campaign Using One or More Media
2007 North America BDA Bronze - Total Package Design: Image All Inclusive Combination
The "Unmissable" campaign was launched in 2006 to support Showcase's fall lineup of 10pm programs. We wanted to establish Showcase as the destination for entertainment at 10pm and drive viewers to Showcase for the "unmissable" 10pm timeslot. The campaign included executions in TV (Client produced), newspaper, magazines, out of home, online and promotional/event executions.