toronto.com
"All You Need to Know" Campaign

Getting young urban males to connect with toronto.com was a challenge during a very competitive time for online info sites. We developed a relevant, hip personality for the brand in the radio, in-bar and newspaper campaign by playing off the long-standing theme line "All you need to know about TO." This rather provocative and involving approach produced outstanding results for the Client in terms of online measures and ultimately revenue numbers. Full case information can be found at http://cassies.ca/winners/2003winners